Starter
For single properties up to ~50 rooms
Best for: Small / boutique hotels
Key outcomes:
- •Recover abandoned bookings
- •Trigger WhatsApp messages on check-in
- •Automate pre-arrival upsell flows
Growth
For hotels up to ~150 rooms
Best for: Growing city hotels & resorts
Key outcomes:
- •Recover abandoned bookings
- •Trigger WhatsApp messages on check-in
- •Automate pre-arrival upsell flows
- •A/B test subject lines
- •Advanced guest segmentation
Multi-Property
For multi-property brands and hotel groups
Best for: Groups & collections
Key outcomes:
- •Recover abandoned bookings
- •Trigger WhatsApp messages on check-in
- •Automate pre-arrival upsell flows
- •Cross-property guest insights
- •Centralized campaign management
Enterprise
For big brands & chains
Best for: Large chains
Key outcomes:
- •Custom SLAs
- •Enterprise security
- •Dedicated support team
- •Custom integrations
What's included in every plan
No matter what you pay, it's a serious product.
Visual Journey Builder (drag-and-drop)
Email + SMS + WhatsApp + in-stay messaging
Templates for pre-arrival, in-stay, and post-stay journeys
Guest timeline & unified profile
Integrations with PMS / channel managers
Hotel-specific metrics: RevPAR uplift, direct booking uplift
Privacy & security (GDPR-ready, SOC2)
Feature comparison
Everything you need to choose the right plan.
| Feature | Starter | Growth | Multi-Property | Enterprise |
|---|---|---|---|---|
| Guest Data & Segmentation | ||||
| Unified guest profile | ||||
| Behavioral segments (openers, clickers, repeat guests) | ||||
| Stay-based segments (length of stay, room type, spend) | — | |||
| Custom tags & attributes | — | |||
| Journeys & Automation | ||||
| Visual journey builder | ||||
| Active journeys | 3 | Unlimited | Unlimited | Unlimited |
| Trigger types (booking, check-in, check-out, no-show, birthday) | ||||
| Time-based automations (X days pre-arrival, post-stay) | ||||
| Branching & conditions (room type, rate code, channel) | — | |||
| Channels | ||||
| SMS | ||||
| WhatsApp Business | ||||
| In-stay web/app messages / QR workflows | ||||
| Optimization | ||||
| A/B testing | — | |||
| Send-time optimization | — | |||
| AI subject line and copy suggestions | — | |||
| Revenue reporting per journey | ||||
| Support & Services | ||||
| Email support | ||||
| Live chat | — | |||
| Onboarding call | — | |||
| Dedicated CSM | — | — | ||
| Custom training for staff | — | — | — | |
Add-ons & bundles
Extend HotelX with additional modules and services.
Hotel X Channels
Connect Booking.com, Airbnb, Expedia, etc.
Pipe live OTA data into Marketing Journeys.
Experience Cloud
Tours, safaris, transfers, upsells
Trigger add-on offers automatically after every booking.
Frequently asked questions
How do you price – per room, per hotel, or per contact?
We price per property (hotel). Each plan includes a set number of guest profiles, messaging volume, and properties. This keeps pricing simple and predictable as you grow.
What happens if I exceed my included email / SMS volume?
We'll notify you before you hit your limit. You can upgrade your plan or purchase additional volume at a per-message rate. We never cut you off mid-campaign.
Can I try it before I commit?
Yes. Start a free 14-day trial with full access to all features. No credit card required. If you need more time, we're happy to extend.
Does this replace my PMS or channel manager?
No. HotelX integrates with your existing PMS and channel manager. We pull guest data and booking information to power personalized journeys, but we don't replace your core systems.
Which PMS and channel managers do you integrate with?
We integrate with major systems including Opera, Mews, Cloudbeds, Little Hotelier, and channel managers like SiteMinder, D-Edge, and more. If you don't see your system, ask us—we add new integrations regularly.
How long does onboarding take?
Most hotels are sending their first automated journey within 2-3 days. Full setup (mapping all journeys, training your team) typically takes 1-2 weeks. Enterprise customers get dedicated onboarding support.
Can my team use this without being 'techie'?
Absolutely. The visual journey builder is drag-and-drop. Pre-built templates mean you can launch campaigns without writing a line of code. Most hotel teams are up and running after one training session.