Why Do People Start Booking But Never Finish?
For every 100 people who visit your booking page, maybe 3-5 actually complete a booking. What happens to the other 95? This dashboard shows you exactly where they leave—and why.
The booking journey
Common reasons people give up
They saw $150/night, then taxes and fees made it $198. Sticker shock.
Asking for phone, address, special requests before payment kills momentum.
No Apple Pay, no PayPal—they have to go find their wallet.
Every extra second costs you 7% of bookings. Mobile is worse.
No reviews visible, no security badges, looks outdated.
They meant to come back but forgot. Life happened.
What HotelX tracks for you
We don't just show you WHERE people leave. We show you WHY. The system tracks mouse movements, page load times, error messages, and device types. Then it tells you what to fix first.
See exactly how many people make it to each step, and where they bail.
Mobile users might drop off at payment while desktop users don't—now you know.
AI tells you which problem to fix first based on potential revenue impact.
Real example: Fixing a payment page problem
The problem: 45% of people were leaving at the payment step. That's way too high. The dashboard showed mobile users were 3x more likely to abandon than desktop users.
What we fixed
- • Made form fit on one mobile screen
- • Added Apple Pay and Google Pay
- • Put security badges next to card fields
- • Added "Step 3 of 3" progress bar
Results
- • Payment completion went from 55% to 78%
- • Overall bookings up 23%
- • Extra revenue: $18,000/month
- • Mobile bookings up 45%