The Three Numbers That Matter
Forget the spreadsheets. These three numbers tell you how your hotel is really doing—updated every minute, not every month.
Occupancy
How full is your hotel? If you have 100 rooms and 82 are booked tonight, your occupancy is 82%. Higher is usually better—but not always (see ADR below).
ADR (Average Daily Rate)
What's the average price per room? Take all the money from room sales today, divide by rooms sold. If you sold 82 rooms for $15,498, your ADR is $189.
RevPAR (Revenue Per Available Room)
How much money per room, including empty ones? This is the real score. Occupancy × ADR = RevPAR. High occupancy at low prices can mean the same RevPAR as low occupancy at high prices.
Why all three matter together
Here's the trick: you can game any single number. Slash prices and occupancy goes up. Raise prices and ADR goes up. But RevPAR shows the real picture—it combines both.
Occupancy drops from 90% to 85%, but ADR goes from $150 to $180. RevPAR went UP from $135 to $153. You made more money with fewer guests.
Occupancy jumps from 75% to 95%, but ADR crashes from $200 to $140. RevPAR went DOWN from $150 to $133. More work, less money.
What you see in HotelX
The dashboard shows all three numbers for today, this week, this month, and this year. You can compare to last year, to your budget, or to local competitors. Everything updates in real-time.
Green means you're beating your goal. Red means you're behind. Yellow means watch closely.
See if you're improving or declining versus last week/month/year at a glance.
See which room types are making money and which ones are dragging you down.
Real example: Fixing a slow Tuesday problem
The problem: Your Tuesday occupancy has been stuck at 52% for three months. ADR is fine at $185, but RevPAR on Tuesdays is only $96—way below your $140 average.
What HotelX suggested
- • Drop Tuesday rates by 20% ($148)
- • Send email to past guests with Tuesday deal
- • Push Tuesday rates on Booking.com
What happened
- • Occupancy jumped to 78% on Tuesdays
- • ADR dropped to $148 (expected)
- • RevPAR went UP to $115 (+20%)
The dashboard caught the pattern, suggested the fix, and tracked the results. You didn't need a spreadsheet.