Test it. Trust it.
Ship only winners.
Run experiments across checkout, pricing messages, and offers. Measure lift by funnel stage, device, and channel—then roll out the variants that convert.
High-impact experiments
Four proven areas that move conversion—test them in days, not months.
Checkout CTA & layout
Color, copy, placement, and sticky CTAs on mobile. Small changes, big impact on payment completion.
Pricing clarity
Transparent fees, currency display, and guarantees. Reduce surprise-driven abandonment.
Extras & placement
Inline vs. step, pre-selected vs. optional, value framing. Grow upsell take rate without adding friction.
Form fields
Short vs. long, optional vs. required, one-page vs. multi-step. Balance data capture with speed.
Run → Measure → Ship
Tight loop from idea to rollout, with clear guardrails.
Run
Define hypothesis, pick audience, set duration. Launch to a % of traffic with one click.
Measure
Track lift per funnel step—room selection, extras, payment. Segment by device and channel.
Ship
Auto-promote winners, retire losers. Keep a changelog of every experiment for auditability.
One board for every test.
Evidence before rollout.
See every experiment, status, lift, and confidence interval. No guessing which variant won or why—just the data to back the decision.