Find drop-offs.
Fix them fast.
End-to-end visibility into your booking funnel. See exactly where visitors drop off and where you can improve conversion.
Six steps. One journey.
Every booking follows a predictable path: search → room selection → extras → guest details → payment → confirmation. Each stage has its own conversion rate. A healthy funnel might see 100 visitors at search, 75 reach room selection (75% conversion), 60 add extras (80% conversion), 50 fill guest details (83% conversion), 40 reach payment (80% conversion), and 35 complete booking (88% conversion). That's a 35% overall conversion rate.
But most hotels see much lower rates—often 2–5%—because visitors drop off at various stages. HotelX shows you exactly where and why.
Where you lose bookings
Four critical drop-off points that cost you revenue.
Payment (25–35% drop-off)
The highest drop-off point. Payment security concerns, limited payment options, unexpected fees, or slow loading times cause visitors to abandon at the final step. This is where you lose the most potential bookings.
Room selection (20–30% drop-off)
Visitors can't find what they want, dates aren't available, or prices are higher than expected. This is often the first major drop-off point and indicates issues with availability display, pricing transparency, or room presentation.
Guest details (15–25% drop-off)
Forms that are too long, unclear fields, or requiring too much information cause visitors to abandon. Mobile users especially struggle with complex forms on small screens.
Extras step (10–15% drop-off)
If the extras page is confusing, takes too long to load, or presents too many options without clear value, visitors skip it or abandon entirely. This is a missed revenue opportunity.
What HotelX surfaces
Complete visibility into every stage of your booking journey.
Per-step conversion
See exactly how many visitors convert at each stage. HotelX shows conversion rates for search → room selection, room selection → extras, extras → guest details, guest details → payment, and payment → confirmation. Identify which steps are bottlenecks.
Device split
Compare conversion rates by device type. Mobile users often have lower conversion rates due to form complexity or slow loading. Desktop users might convert better but represent fewer visitors. See where device-specific optimizations are needed.
Channel split
Understand which traffic sources convert best. Organic search visitors might convert at 4%, while paid ads convert at 2%. Social media referrals might convert at 1%. This helps optimize marketing spend and improve underperforming channels.
Experiments
Track how A/B tests impact funnel performance. See if changing the checkout button color improves payment conversion, or if simplifying the guest details form reduces drop-off. All experiments are tracked through the funnel stages.
Barcelona boutique hotel.
2.8% to 3.5% conversion. Two weeks.
A boutique hotel in Barcelona noticed their overall conversion rate was 2.8%—below industry average. Looking at the HotelX funnel report, they saw that 85% of visitors reached room selection, but only 60% continued to the extras step—a 25% drop-off rate, much higher than the typical 10–15%.
Digging deeper, they found the extras page was loading slowly (3–4 seconds) and presented too many options without clear pricing. Mobile users were especially affected, with a 35% drop-off rate at this step. The hotel simplified the extras page, reduced loading time to under 1 second, and made pricing more transparent.
Within two weeks, the drop-off rate at extras decreased to 12%, and overall conversion improved to 3.5%—a 25% increase in bookings.