Upsells guests actually add.
Increase order value on autopilot.
Serve the right offer at the right moment—search, room selection, checkout, and post-booking—to lift booking value without adding friction.
Moments that convert
Offers change by moment and intent—so guests see value, not clutter.
Search results
Show bundles beside base rooms—"Family bundle" or "Romance stay"—to anchor higher-value choices early.
Room selection
Present upgrades once intent is high. A "+$50/night to Suite" prompt feels natural when they've chosen a room.
Checkout & post-booking
Last call at payment, then post-booking emails for transfers, spa, late checkout—no lost revenue after confirmation.
Smart rules that keep offers relevant
Control who sees what—by stay length, segment, channel, and seasonality—so upsells feel personal, not pushy.
Stay length
Show breakfast for 3+ night stays; late checkout for quick trips; spa for weekends.
Guest segment
Business travelers see late checkout + transfers; leisure sees spa + experiences; repeat guests get loyalty perks.
Channel-aware
Premium bundles for direct; simpler add-ons for OTAs. Respect channel rules and still drive revenue.
Seasonality & dates
Peak dates: high-value bundles. Shoulder season: value adds. Holidays: themed packages that sell themselves.
Playbook examples
Ready-to-run upsells you can launch today.
Romance bundle
- Suite upgrade
- Dinner for two
- Late checkout
- Wine on arrival
Family arrival
- Connected rooms
- Airport transfer
- Breakfast add-on
- Kids activity pack
Business express
- Early check-in
- Late checkout
- Workspace upgrade
- Airport pickup
$180 extra per stay.
90% revenue lift on a 2-night booking.
A beachfront resort packaged room upgrade + dinner + spa. They priced it at $180 extra (vs $320 value). 30% of eligible bookings added it—adding $10,800 in monthly revenue from existing demand.