HotelX Marketing

Playbooks & Templates

Proven marketing playbooks that work. Pre-built, customizable flows for upsells, win-backs, reviews, and lifecycle campaigns.

Proven flows.
Launch in minutes.

Start from best-practice journeys instead of building from scratch. Customize to match your brand and goals.

50+
Ready-to-use playbooks
28%
Avg. revenue lift
10 min
To launch first flow

Popular playbooks

Ready-to-run automations you can launch today.

Pre-Arrival Upsells

Room upgrades, breakfast packages, experience add-ons 7 days before arrival.

+15–25% upsell revenue

Last-Minute Upgrades

Time-sensitive upgrade offers for guests checking in within 24 hours.

Fills premium inventory

Birthday Offers

Automated birthday recognition with special offers for celebrating guests.

+18% engagement

Win-Back Campaigns

Multi-touch re-engagement for guests who haven't booked in 90+ days.

+12% return rate

Review Requests

Post-stay review collection with timing optimization and follow-ups.

+40% review rate

Abandoned Recovery

Automated recovery for guests who start but don't complete bookings.

15–25% recovery

Make it yours

Playbooks are starting points, not limitations.

Edit copy

Match your brand voice. Change formal to friendly, adjust tone, personalize greetings.

Adjust rules

Modify timing, conditions, triggers. Change "7 days before" to "5 days."

Customize segments

Define your own value thresholds, booking frequency, behavioral triggers.

Add your touches

Insert your loyalty perks, integrate your PMS, combine multiple playbooks.

Related Features

Browse the playbook library

See all available playbooks and find the right starting point for your guest journeys.