Right message.
Right guest. Right time.
Behavioral and profile-based segmentation. Relevance over spam—targeted campaigns that convert.
+42%
Open rate vs. bulk
∞
Segment combinations
Real-time
Trigger detection
Segment by anything
Combine multiple data points to create meaningful guest groups.
Stay history
First-time, repeat, VIP, lapsed guests.
Spend & value
High-value, mid-value, budget-conscious.
Channel
Direct bookers, OTA bookers, corporate.
Geography
Local, domestic, international guests.
Interests
Spa lovers, foodies, adventure seekers.
Behavior
Frequent bookers, last-minute, planners.
Trigger examples
Automatic actions when conditions are met.
Search abandoned
Searched dates but didn't book within 24h → Send targeted offer.
First-time guest
First booking completed → Start welcome journey with first-visit offers.
VIP recognition
Lifetime value exceeds $5K → Add to VIP segment, send exclusive offers.
Long-stay opportunity
Short stay during low-demand → Send extended stay offer with discounts.